Struggling to scale profitably - CPAs climbing every time you push budget?

Elizaveta Shorokhova

Paid Social Manager

I run paid social and creator content as one system - so the two finally talk to each other.

I've been running paid ads for five years, and I've watched brands hit a revenue ceiling more times than I can count. After optimizing the buyer journey - months of rigorous testing across new ads, angles, and offers - we'd still be stuck trying to scale without giving it all back on the ROAS side.

It almost always came down to the same thing. The paid account was dialed in, but the organic and influencer side had no real strategy behind it - so it never pulled its weight.

What that means in practice:

Every piece is measurable and tracked - not vibes and screenshots.
Scripts and copy are developed with keywords and intent in mind.
Each influencer investment is a series of tests: they build trust and generate views, but they also feed the paid strategy - testing ad formats, personas, and angles before you put spend behind them.
It works as a funnel layer for when you've already saturated your TAM on Meta - using influencers to reach that audience again and make the fit land with the people it's actually for.

That's what led me to build a paid ads + influencer marketing framework: one that cuts through the noise and, more importantly, scales long-term.

Here's how it works:

Paid social advertisement

Delivering 10-15 new ad concepts every month
Working with your designers or mine to produce video or image ads, writing primary text for Meta and uploading them
Daily check-ins on your ad account performance, plus a weekly performance review call

Creator management

Consulting you on the best influencer model for your goals and budget
Sourcing, hiring, and negotiating with creators
Strategically deploying briefs to test variables in the influencer content
Conducting daily QAs on the output and results

Already have an influencer manager in place?

Even better - no need to change what's working. We can run your paid ads and plug into your influencer team, so the two actually talk to each other. They keep doing their thing; we use what their content surfaces - which angles land, which personas pull, which formats hold attention - to sharpen the ad decisions on our side. You don't restructure anything. We just stop letting all that creator data go to waste.

The AI question

Want to add AI avatars to your creative mix?

If you're interested in AI avatar ads, I have a case where I was spending $370k monthly on AI avatar ads alone - generating 2.3× ROAS for a private-label dropshipping product. I've run them across other products too.

If content is king, then the algorithm is God, the ads are the army - and AI ads are the sacrifice.

Your brand trust is at stake: incorporate AI ads the wrong way and you can undermine that trust long-term. Here I'm covering examples of authentic, effective AI ads - and how to build your own from the content that already works.

Download the resource

Ready for more?

Let's talk.

Book a time to chat with me. I'd love to hear about your brand, your goals, and the bottlenecks you're hitting - then point you toward the right strategy and mix of services from there. Maybe we're a fit, maybe we're not - but either way, you can count on us to keep it real.

- real ones